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e-Book Selling The Five Rings: The IOC and the Rise of Olympic Commercialism epub download

e-Book Selling The Five Rings: The IOC and the Rise of Olympic Commercialism epub download

Author: Robert K Barney,Stephen R Wenn,Scott G Martyn
ISBN: 0874807131
Pages: 400 pages
Publisher: University of Utah Press; First Edition edition (March 14, 2002)
Language: English
Category: Industries
Size ePUB: 1426 kb
Size Fb2: 1175 kb
Size DJVU: 1727 kb
Rating: 4.2
Votes: 310
Format: azw mobi rtf azw
Subcategory: Business]

e-Book Selling The Five Rings: The IOC and the Rise of Olympic Commercialism epub download

by Robert K Barney,Stephen R Wenn,Scott G Martyn



Selling The Five Rings book. The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894.

Selling The Five Rings book. At the time, few provisions were made for the financial underwriting of the project-providence and the beneficence of host cities would somehow take care of the costs. For much of the first century of modern Olympic history, this was the case, un The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894.

Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood, to a transnational commercial giant of imposing . Robert K. Barney, Scott G Martyn, Stephen R. Wenn. Place of Publication.

Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood, to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC sub-committees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution.

by Stephen R. Wenn, Scott G. Martyn, Robert K. Barney. The 2002 Olympic Winter Games were an extravaganza of global proportions, yet the winter games have not always enjoyed such favor or prominence.

Selling the five rings: the International Olympic Committee and the rise of Olympic commercialism.

In late 1998, the IOC was gripped in a state of crisis by allegations that the Salt Lake City bid committee used cash, college scholarships and other benefits to entice some IOC members to support the city in its ultimately successful quest to host the 2002 Olympic Winter Games. An engaged international media flayed the IOC relentlessly through to March 1999 until the organization expelled a number of its members who had contravened its rules. Selling the five rings: the International Olympic Committee and the rise of Olympic commercialism.

Robert K Barney, Stephen R Wenn & Scott G Martyn (2004; revised .

The University of Utah Press, Salt Lake City, UT. ISBN-10: 087480809X. In the United Kingdom this is especially the case as academia gears itself up for the five-year period of expectancy leading up to the 2012 London Games.

Robert K. Barney, Stephen R. Wenn, and Scott G. Martyn, Selling the Five Rings: The International Olympic Committee and the Rise of Olympic Commercialism, Salt Lake City, UT: University of Utah Press, 2002, pp. 51–8. 23. Barbara Keys, Globalizing Sport, Cambridge: Harvard University Press, 2006, pp. 101–4.

Wenn and Barney have produced another foundational text in Olympic history, this one exploring the deepening ties between the International Olympic Committee (IOC) and the generation of commercial revenue. Martyn, Selling the Five Rings: The IOC and the Rise of Olympic Commercialism (Salt Lake City: University of Utah Press, 2002, re. d. North American Society for Sport History Book Award, 2003. Articles and Book Chapters: Stephen R. Wenn and Robert K. Barney, Contemporary Globalization and Recent Olympic Leadership, in Robert Edelman and Wayne Wilson, ed. The Oxford Handbook of Sport History (New York: Oxford University Press, 2017): 395-414.

Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC sub-committees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures.

Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC sub-committees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution. 24 x 16 cms, softback, 424 pages. Unique and hard to find.

Week 8: Thursday, October 31st. Dark Moments: The Great Olympic Bribery Scandal.

The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project—providence and the beneficence of host cities would somehow take care of the costs. For much of the first century of modern Olympic history, this was the case, until the advent of television and corporate sponsorship transformed that idealism.

Now, linking with the five-ring logo is good business. Advertising during the Olympic Games guarantees a global audience unmatched in size by any other sports audience in the world. However, if the image begins to tarnish and the corporate sector loses interest, television companies can’t sell advertising to business interests. This was the greatest threat posed by the scandal surrounding Salt Lake City’s bid.

Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood, to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC sub-committees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution.