e-Book Selling: Managing Customer Relationships epub downloadAuthor: Peter Rix
Pages: 456 pages
Publisher: McGraw-Hill Books; 3Rev Ed edition (2006)
Category: Marketing & Sales
Size ePUB: 1311 kb
Size Fb2: 1651 kb
Size DJVU: 1159 kb
Format: txt doc docx mobi
e-Book Selling: Managing Customer Relationships epub download
by Peter Rix
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The chapters on negotiating with customers and presenting to customer groups provide an ideal reference for salespeople and others who are looking to further develop their selling skills. It also demonstrates how the practices and technologies of customer relationship management (CRM) can be used by salespeople to improve their sales performance.
When Don Peppers and Martha Rogers conceived Managing Customer Experience and Relationships, they were pioneers in the sales, marketing, and customer service field on the cusp of technological advances that would open up a completely new domain of interactivity between businesses and customers.
I bought this book for a course called "Customer Relations in Business. The index is poorly done and does not always refer you to the right page. The authors' use of marketing-specific acronyms is excessive and slows down the reading.
ISBN 10: 0074715615 ISBN 13: 9780074715611. Publisher: McGraw-Hill Books, 2006. brand new book softcover.
The development of new customers Approaches to conducting sales calls Consultative model Discuss operational problems and issues with client. Identify alternative solutions and evaluate the possible outcomes. Reach agreement on the decision to purchase or not purchase as part of the preferred solution. This method is more satisfying to the client and to the salesperson in the long term and, undoubtedly, a better way to build a career in sales.
Customer value and customer satisfaction are key building blocks for developing and managing customer relationships. We will revisit these core concepts later in the chapter. Market offerings are not limited to physical products. For example, LaSalle Bank runs ads asking people to donate used or old winter clothing to the Salvation Army.
In Managing Customer Relationships, Don Peppers andrtha Rogers . Автор: Rix Название: Selling: managing customer relationships ISBN.
This book aims to improve our knowledge on utilization of the Internet in marketing. It offers theoretical as well empirical knowledge on managing customer relationships on the Internet. Автор: Rix Название: Selling: managing customer relationships ISBN: 0074715615 ISBN-13(EAN): 9780074715611 Издательство: McGraw-Hill Рейтинг