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e-Book The 22 Immutable Laws of Marketing:  Violate Them at Your Own Risk! epub download

e-Book The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! epub download

Author: Al Ries
ISBN: 0887306667
Pages: 143 pages
Publisher: HarperBusiness; First Paperback Edition edition (April 27, 1994)
Language: English
Category: Marketing & Sales
Size ePUB: 1685 kb
Size Fb2: 1549 kb
Size DJVU: 1800 kb
Rating: 4.7
Votes: 623
Format: txt rtf mbr lrf
Subcategory: Business]

e-Book The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! epub download

by Al Ries



Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants .

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group.

Violate Them At Your Own Risk. MAIN IDEA THE 22 IMMUTABLE LAWS OF MARKETING - Bookzip. 17 Pages·2011·393 KB·10 Downloads. THE 22 IMMUTABLE LAWS OF MARKETING If you violate the 22 Laws of Marketing. the 22 immutable laws of marketing The 22 immutable laws of marketing 2. 12 Pages·2010·31 KB·5 Downloads Can't find what you're looking for? Try pdfdrive:hope to request a book.

The 22 Immutable Laws. Violate Them at Your Own Risk. Al Ries and Jack Trout. We call these principles the Immutable Laws of Marketing, and there are 22 of them. 1 The Law of Leadership. It’s better to be first than it is to be better. Dedicated to the elimination of myths and misconceptions from the marketing process.

This book, envelops 22 principles of marketing which is the result of a 25 years experience.

22: The Law of Resources: Without adequate funding an idea won’t get off the ground. This book, envelops 22 principles of marketing which is the result of a 25 years experience. Very concise and illuminating, the authors explain each law followed by several examples of businesses who followed or violated that law along with the consequences of their actions. Here are a gist of the important laws and I think the other ones are an interplay or derivation of these laws.

The Law of Line Extension: When you try to be all things to all people, you inevitably . Books for People with Print Disabilities.

The Law of Line Extension: When you try to be all things to all people, you inevitably wind up in trouble. Internet Archive Books.

Go Niche, Or Go Broke - The 22 Immutable Laws Of Branding - Продолжительность: 3:43 Pages2Success Recommended for you. 3:43

Go Niche, Or Go Broke - The 22 Immutable Laws Of Branding - Продолжительность: 3:43 Pages2Success Recommended for you. 3:43. The 22 Immutable Laws of Marketing by Al Ries & Jack Trout Animated Book Summary - Продолжительность: 7:02 OnePercentBetter Recommended for you. 7:02. Mechanical Problems Compilation - Продолжительность: 10:06 Sarty Chaud Recommended for you.

After all, haven't concepts like Newton's Law of Universal Gravitation proved tried and true? At least you know exactly what will happen if you step off a ledge. Jack Trout and Al Ries provide that same enduring insight in their book, 22 Immutable Laws of Marketing: Violate at Your Own Risk! The work is considered one of the best marketing books thanks largely to its direct guidelines.

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better.

Find many great new & used options and get the best deals for The 22 Immutable Laws of Marketing : Violate .

As Al Ries and Jack Trout-the world-renowned marketing consultants and bestselling authors of Positioning -note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands?

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Yadon
There are a few major points to make, but I'll keep it brief.

1. It was writing about 25 yrs ago, pre-Internet. They products are both sold and marketed has changed, so you'll have to first understand his book within the written time period. Next you can then try to understand the laws as they would be applied today.

Example: Law of Line Extension says that you shouldn't use same brand name as you extend product line. However, Apple is a counter example. Then again Costco has a sub-brand 'Kirkland' that is very successful. I'm not doubting the rule but it seems it may be conditional.

2. The authors give examples and predictions that, with the view we have now in the future, don't play out how they expected. I think they predicted MCI to overtake AT&T as the top long distance phone company.

So, just rely on your judgement as you read through the laws and really try to test (evaluate) them in the current environment.

This book was recommended by many authors and podcasts I follow so that's what brought me to it. However, I now think there may have been a generation positively influenced by it 20 years ago that have since passed it down to the next generation of marketers/entrepreneurs.

Nota bad book though. Read it.
Deeroman
I'd read the book when it was best seller. I recently found it referenced in an interesting context and decided to read it again.

The re-read made me feel like a business strategy time traveler.

This 13-some-year-old book for “Marketing” was written when the Sales, Marketing and Biz Strategy organization was silo'd. The ‘22 Immutable Laws of Marketing’ is once again making its way through academics and biz leaders as common wisdom for the whole modern enterprise. It's a guide book that should be titled "Never Do This!" while hinting at the remarkable strategies that bring us today's top brands.

‘The 22 Immutable Laws of Marketing’ is a quick read. The management and strategy job has evolved in interesting ways from this books timeframe. The day of the “Ad Man” fronting your enterprise’s value proposition to customers is over. The “Sale!” is made after a carefully engineered organizational effort. Marketing strategy is a discipline to be trained among everyone that answers an outside phone. Everyone now has a marketing role and here is not a bad place to start spreading the news.

A hugely entertaining element is simply that the reader has been fast forwarded through corporate strategies tried, failed and successful. Lotus 1-2-3, VisiCalc, Amiga, Emery Air vs FedEx, Tandem, Wang ... all without smart phones or vast system networks ... strategy winners and losers make for a forensic business case ... if you've been around awhile, you won't believe the book was written just 15 years ago.
Mautaxe
Like many other readers I found this book via Tim Ferris's blog. Like most things Tim Ferris, there is more sizzle than steak here.

Since I am not a marketing professional, I found some of the content valuable. Especially the ideas that you need to own a single-word concept (not your brand name) in the consumer's mind, that you can't really change perceptions once formed, and that you need to define a category you are first in if the broad category is ruled by someone else.

The book is pre-Internet and somewhat dated as others noticed too. This applies mostly to the corporations and products used as examples. The rules of thumb IMO remain viable. The main reason I did not give more stars is that much of the content is self evident, e.g. law of hype (hype is bad), law of resources (you need money to develop and market), etc.
Sat
Great marketing can make a company, break a company, or reestablish a company. How does the marketing professional find success? How can they repeat that success? For many marketers, they think it has to do with the brand or the size of their budget. However, we may have found that the answers are not quite what we thought.
Marketing veterans Al Ries and Jack Trout give us the benefit of their many learnings from their long 30+ years careers. Al and Jack met while working in the marketing department at GE in the 1960s, and quickly became partners consulting for many top Fortune 500 and Fortune 100 companies. Their consulting jobs have taken them across the globe to work in new emerging markets, evolving markets and in the ever-changing global market.
Al and Jack propose that the marketing world is governed by 22 laws that they based on their experience. They suggest that these laws can benefit any brand as long as they are honest in their assessment of their current situation and they are willing to let go of their biases and misguided ideas. I believe that by utilizing these rules, any marketing professional and company can maximize their marketing budgets and assist their companies to increase sales.
Jare
I've read a lot of books on marketing and business (and in additional to running my own medical practice for 35 years) I serve as a business consultant for all kinds of businesses and organizations. I was curious about this book because of the word 'immutable' in the title. Hard to believe that there are 22 'immutable' anythings about any topic. To my surprise, what the authors have to say is quite credible and derived from a LOT of 'real time' examples. While I didn't agree with everything purported by the authors, I got more insight and value from this book than most things I read about business and the points they make are 'take home' and not difficult to apply. It left me looking with 'new eyes' at consulting and what makes businesses successful, and that's usually what I want most for an investment of my time.
fire dancer
Like with everything in life this book should be taken with a pinch of salt. It doesn’t try to sell you anything in a conventional way. Instead it turns it all around.
Keep in mind that this book writes about marketing in the 80’s and 90’s and since then Social Media has arrived. However, I see a lot of value in this book.
It is my « Get back to the roots » kind of book, resetting my mind to what is important in marketing. It should be owned by any serious marketeer.